Dynamic State Banners — All 7 Variants
These swap/inject based on visitor context per Doc 47. Googlebot always gets the default (Doc 56).
1. After-hours (is_business_hours = false)
After-hours? We're still available.24/7 emergency line open 2. Emergency intent hero (intent_id = intent_emergency)
Emergency response active
We're dispatching now.
Help is on the way.
Call us now and we'll get someone to you immediately.
3. Storm/event alert (weather event in visitor's suburb)
Storm damage in Paddington?
We're dispatching emergency teams now. Priority service for storm-affected homes.
4. Estimator resume (estimator_started = true, completed = false)
Welcome back — you have an unfinished estimate
You were looking at emergency repairs. Pick up where you left off?
5. Returning visitor (returning_visitor = true)
Welcome back!
Still looking for help with plumbing?
6. Suburb DTR (dynamic text replacement — hero text changes per suburb)
Default
Sydney's trusted trades
Quality work that speaks for itself.
Personalised (suburb = Paddington)
Paddington's trusted trades
Quality work that speaks for itself.
7. GBP referrer review swap (referrer = maps.google.com)
Default reviews
4.9★★★★★200+ Google reviews
"Arrived on time, explained everything clearly..."
Sarah M. · Paddington
GBP referrer (suburb = Mosman)
4.9★★★★★12 Mosman reviews200+ total
"Best plumber on the North Shore..."
James T. · Mosman